The new ETRO SS24 advertising campaign stems from an encounter between imagination and Artificial Intelligence. The inspiration behind the SS24 collection takes the idea of the Nowhere to a higher level of expression, a place of imagination only. Creative Director Marco De Vincenzo converses with the digital artist and prompt designer Silvia Badalotti to create a series of scenes and paintings.
Digital artist Silvia Badalotti used AI as a tool to reproduce her and Marco De Vincenzo’s creative input.